trade designation (selling name)

A name used for selling a taxon when the original cultivar epithet is considered unsuitable, for instance because it is a code or nonsense name or because it arose in a foreign language. Trade designations usually follow the cultivar epithet and should be printed in a typeface (ideally small capitals) that contrasts with the cultivar name, eg. apple ‘Cripps Pink’ PINK LADY.

This definition is abridged from A – Z of tree terms: A companion to British arboriculture.
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